Senior Conversion Rate Optimization Manager (x/f/m)

Festanstellung, Vollzeit · Berlin

Information

#Give people access to justice!

Digital technologies are about to fundamentally change the market for legal services and this trend will accelerate in the coming years. Flightright, Chevalier and freem together form the Allright Group! We are pioneers in the field of legal tech and automation and offer our products to passengers who have difficulties with airlines. At the same time, we also support consumers with challenges in the areas of employment law and transportation law. We are constantly working to improve our legal services through digitalization, automation and efficient optimization of our processes.

Would you like to play a leading role in our Marketing Team, working closely with both Product and the Growth Team? Then we are looking for you as our Senior Conversion Rate Optimization Manager (x/f/m)!

Deine Aufgaben

Develop and execute strategies to optimize conversion rates across all stages of the funnel, for multiple brands and legal areas by analyzing funnel performance, customer interviews, and website data
Lead the iteration and improvement of landing pages based on insights derived from experimentation
Set up, execute, and monitor A/B tests, documenting findings, and ensuring results are actionable and understood by relevant stakeholders
Establish and maintain comprehensive tracking systems using client-side and server-side Google Tag Manager, ensuring accuracy and scalability
Ensure the correct implementation of user consent for data tracking, adhering to legal and compliance standards and manage third-party tools to enhance tracking, reporting, and analysis capabilities
Become the go-to-person within the Marketing team to drive projects that require technical implementations, such as CMS integration, server-side tracking, and landing page development

Dein Profil

Proven experience in conversion optimization, experimentation (A/B testing), and data analysis
Expertise in tracking and reporting tools, including Google Tag Manager (client and server-side), GA4, Tableau, and Lookerstudio
Sufficient technical skills, including basic JavaScript for code adjustments and the implementation of tracking solutions
Solid understanding of data integrity, user consent tracking, and compliance requirements across different legal contexts
Capability to work independently, manage multiple projects, and make decisions based on data
Excellent communication skills to clearly explain technical requirements to developers and translate complex ideas to non-technical stakeholders
Hands-on mentality

Warum wir?

Hybrid working model - 5-day week divided into 2 days in our Berlin office on site and 3 days in the home office
In addition to your vacation, you are entitled to workation days on which you can work 100% remotely
Diversity is important to us! We are looking for people from all backgrounds, cultures, ethnicities, gender identities, sexual orientations, beliefs, or physical needs
You can look forward to working in a friendly, courteous and motivated team
You can expect exciting and monthly employee events on our Culture & Value as well as joint team excursions, summer camps and workshops
Let us subsidize your public transport ticket or your membership in the Urban Sports Club or use our bike leasing and choose your job bike
Feedback & recognition - special projects are honored with the APA Award every six months, performance feedback is provided regularly and tool-supported by your manager

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Über uns

#giving people access to justice Digitale Technologien revolutionieren den Rechtsberatungsmarkt und wir sind einer der Pioniere, die die IT-gestützte Rechtsdienstleitung seit Jahren voranbringen. Seit 2010 haben mehr als 10.000.000 Verbraucher unseren Service bei Flightright und Flyhjaelp in Deutschland und Europa genutzt. Aber unsere Ambitionen waren schon immer hoch: Mit unserer Tochterfirma Chevalier haben wir bereits den Arbeitsrechtsmarkt erfolgreich erschlossen und arbeiten gerade daran mit freem die Unternehmensgruppe zum umfassenden Allright Legal-Tech weiterzuentwickeln. freem wird die führende Anlaufstelle im Bereich Verkehrsrecht. Als Gruppe wachsen wir, expandieren international und wollen in Zukunft noch höher hinaus. Gestalte mit uns die Zukunft des Legal-Tech bei Allright!

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